Published: 14 April 2011
IPO inspires cracking ideas at innovation exhibition
Baroness Wilcox, Minster for Intellectual Property will this week launch an event to inspire innovation and educate young people about the role inventive ideas can play in every day life.
“Wallace and Gromit Presents… a World of Cracking Ideas” is an exhibition in which the famous characters will guide students through the world of innovation to discover how simple ideas can transform into life changing products.
This year the exhibition comes to the Newcastle Life Science Centre and will be open from 16 April until 30 October. It is sponsored by the Intellectual Property Office (IPO) in collaboration with Aardman Animations.
Speaking ahead of the launch, Baroness Wilcox said:
“Innovation is about being exciting, creative and fun and ultimately it can lead to financial rewards. This exhibition will really inspire the young innovators of the future. By highlighting the important role that innovation and creativity play on a day to day basis I believe that the exhibition will prove to be a huge success.
“There are some great opportunities out there for people of all ages to develop their skills and I would encourage anyone interested in finding out more to come to the exhibition and explore what is on offer.”
Chief Executive at Life, Linda Conlon added: "As a region, we have a history of innovation, design and application from engineering to life sciences. At Life we 'inspire curiosity in science' so to be able, with this exhibition, to explore invention is an incredible opportunity. It has family appeal certainly but will be of enormous educational benefit to not only schoolchildren, students and designers but also budding innovators."
Intellectual property represents the property of the mind or intellect. It can be an invention, trade mark, original design or the practical application of a good idea. For more information visit the IPO website www.ipo.gov.uk.
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